Adidas Graduate Internship Programme 2021

Adidas Graduate Internship Programme 2021– How to Apply.


Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe, and the second-largest in the world, after Nike.

A degree does not mean that your learning journey has ended. Progression, improvement, and curiosity keep us growing both as a company and as individuals. That‘s why we created the Future Leaders Program which provides the foundations for a challenging job in one of the fastest moving industries. What makes this program unique is that Adidas has recognized the need to employ and grow ambitious, driven and passionate people of color (POC) in the sporting retail industry. We have created this program to elevate and grow POC in their careers to support our country and company’s objectives to ensure we are more diverse. Our Future Leaders will have the opportunity to connect with our consumers and drive the diversity of thinking within our organization.

If you meet the criteria, in this one-and-a-half-year program, you will max your creative and analytic potential and have fun while doing so. Please note that this is an employment equity position.

Join us in one of the following different core areas and keep the training going:

  • Brand Marketing
  • Sales & Customer Service
  • eCom & Digital
  • Direct-to-Consumer & Retail

You will be based at our HQ in Cape Town, South Africa, and you will embark on a New Manager certified course, in partnership with the Graduate School of Business, whilst working at the best sports company in the world. You will have a personal coach, a mentor, a line manager, and HR to support you. You will also spend time in our stores and with our Leadership team completing various workshops and learning experiences to ensure you are embedded in our three stripes.

You will fulfill a full-time role within the selected department based on your skills and experience, where you will make an impact on the business and your performance will be measured accordingly. You will also be assigned a group project which allows individuals to demonstrate their teamwork and innovative thinking skills.  With Adidas, your career path has unlimited possibilities. Our Future Leaders Program offers the chance to kickstart your career without borders. There is no guarantee of a permanent placement at the end of the program, however, should you bring your best, we will try our best to ensure you stay within the Adidas family within South Africa, or globally.

Key Responsibilities:

  • Assist in driving net sales within the DTC team
  • Weekly monitoring and analysis of retail KPI’s, with recommendations
  • Reporting, forecasting, and reprojections
  • Tracking of product campaigns and key launches
  • Assistance with the formulation of seasonal Open-to-Buy (OTB) and assortment plans

Key Relationships:

  • Market Brand Team
  • Cluster Brand Team
  • Cluster Marketing
  • Supply chain
  • Key Business Partners (Finance, HR, IT)
  • Retail team
  • Retail back office
  • Operations
  • Store managers and their teams

Knowledge, Skills, and Abilities;

  • Practical experience an advantage (preferably in sales and/or retail environment)
  • Embodies Adidas’ core behaviors summarized in “3 Cs”: Creativity, Confidence & Collaboration
  • An entrepreneurial mindset that pushes boundaries
  • Structured, organized, and process-orientated
  • Attention to detail as this has to curtail impact on the business
  • Ability to work within a team and high-pressure environment
  • Broad and deep theoretical understanding of channel operations
  • Passionate about sports and an energetic team player
  • Advanced user of MS Office suite of products
  • Leadership and influencing skills
  • Strong analytical skills, creative problem solving, and strong customer focus and mindset
  • Fluent in English and excellent communication skills

Requisite Education and Experience / Minimum Qualifications

  • • 4+ year University degree in business, ideally with a marketing and sales focus
  • Experience: 12 months + is advantageous
  • Please submit a creative motivation telling us why you feel you are a future Adidas leader
  • Please include a link to your LinkedIn profile in your CV if you have one
Location: Cape Town.