Exec Head: Trade Marketing Job at The Focus Group… See details on how to apply for the opportunities available at The Focus Group.
RESPONSIBILITIES:
- Collaborates with the CMO and marketing leadership team for the ideation, planning & budgeting, production and implementation of all in market activities, including point of sales materials and promotions.
- Responsible for strategic development of medium to long term trade marketing plans, and identifying new promotional opportunities
- Oversees local teams in the execution of strategic trade marketing plans
- Responsible for improving brand presence and campaign execution across trade through excellent point of sale planning, execution and tracking in line with annual marketing priorities
- Collaborates with product managers and marketing team to build sales promotions and product communication.
- Collaborates with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers.
- Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts.
- Ensures that the local customer feedback is taken into account by regularly visiting sales teams, customers and stores.
- Develops best practices and toolkits for implementation by the local marketing teams
- Ensures efficient spending of trade marketing budgets in the respective countries
- Conceptualizing and executing trade promotions and roll out of impactful campaigns in collaboration with marketing and sales
- Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated.
- Manages the point of sales material (including budget, logistics, distribution, assortment) by finding the most efficient solutions.
Minimum Requirements:
- +10 years’ relevant experience in a trade marketing related role in the Telecommunications or IT related industries.
- Proficiency in both written and spoken English is a must.
- Experience within an international or modernized company is required.
- Prior to Sales experience or background is highly recommended.
- A bachelor’s degree in marketing or equivalent
- Postgraduate degree would be an advantage.
METHOD OF APPLICATION
Submit your CV and Application on Company Website: Click Here