Exec Head: Trade Marketing Job at The Focus Group

Exec Head: Trade Marketing Job at The Focus Group… See details on how to apply for the opportunities available at The Focus Group.

RESPONSIBILITIES:

  • Collaborates with the CMO and marketing leadership team for the ideation, planning & budgeting, production and implementation of all in market activities, including point of sales materials and promotions.
  • Responsible for strategic development of medium to long term trade marketing plans, and identifying new promotional opportunities
  • Oversees local teams in the execution of strategic trade marketing plans
  • Responsible for improving brand presence and campaign execution across trade through excellent point of sale planning, execution and tracking in line with annual marketing priorities
  • Collaborates with product managers and marketing team to build sales promotions and product communication.
  • Collaborates with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers.
  • Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts.
  • Ensures that the local customer feedback is taken into account by regularly visiting sales teams, customers and stores.
  • Develops best practices and toolkits for implementation by the local marketing teams
  • Ensures efficient spending of trade marketing budgets in the respective countries
  • Conceptualizing and executing trade promotions and roll out of impactful campaigns in collaboration with marketing and sales
  • Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated.
  • Manages the point of sales material (including budget, logistics, distribution, assortment) by finding the most efficient solutions.
READ ALSO:  Exec Head: Trade Marketing Job at The Focus Group

Minimum Requirements:

  • +10 years’ relevant experience in a trade marketing related role in the Telecommunications or IT related industries.
  • Proficiency in both written and spoken English is a must.
  • Experience within an international or modernized company is required.
  • Prior to Sales experience or background is highly recommended.
  • A bachelor’s degree in marketing or equivalent
  • Postgraduate degree would be an advantage.

METHOD OF APPLICATION

Submit your CV and Application on Company Website: Click Here